Missoni + Target = Pandemonium (apparently)
Friday, September 16, 2011
I love fashion, I know of the top designers, and I like high-end clothes...but with that said, I really don't care in practice. If I like something, it's comfortable, it fits me well and it's "me" I could not care less what the label says; whether it costs two hundred dollars or two dollars, And I much prefer finding something I love for two dollars! (Although there are certain stores I stay away from of which have no redeeming qualities whatsoever, I don't care how cheap or great something is). Having said that though, I was really excited when Target started releasing affordable fashions for the body and the home from top designers. Why? Mainly because I don't like classism and I think fashion can attribute to that pretty well, (now I am having flashbacks to Jr, High). I don't think only people with millions of dollars like nice things. I don't think those of us that can't afford quality items should be forced to walk around in pleather shoes and shirts that hems come undone after a few washings, or jeans that fit poorly. So I knew that when high-end designers would be putting their name and label on affordable fashions for Target, they wouldn't want to sacrifice too much quality in, at least, the construction. Let's be real, this is also a marketing strategy for these designers, or the design industry as a whole, they give us a nibble of their product and we will go back for more. Hence the limited release of these lines, that are very short. And it all seems like a win-win for me for the most part and on that note I just won't get into the issue of where these products are made. Anyhoo, Target has featured several top designers such as: William Rast, Isaac Mizrahi, and Michael Graves (whose collaboration started this trend if I remember correctly from the documentary I saw on Target...see I do love Target and I watch way too much tv.)
So who is Missoni anyway and why did this happen? I mean, Target, as I mentioned, has launched several top designers for their seasonal collections but this has never happened before. To answer the first question, Missoni is an Italian designer in the ranks of Gucci or Armani, it's big time for fashionista's to be able to get these goods at such affordable prices. But seriously, are there enough fashionista's to go crashing through Target stores and buy out inventory by 8am? Or up at 5am to crash their website by 7 o'clock on Tuesday morning, the day this line was launched? And do that many people want to sleep in a chevron-striped bed, put on their chevron-striped knit wear, drink their coffee from a chevron-striped cup, dress their baby in a chevron-stripped jumper, then jump on their bicycle that is, you guessed it, chevron-striped? Well, maybe, but the real issue I have found is that there were other people out shopping for Missoni Tuesday, some people might refer to them as vultures. Apparently one of the reasons for this pandemonium is that, I guess with the heavy advertising Target has done since spring building the anticipation and the stock market down, people decided to give up their portfolios and invest in Missoni to resale on Ebay. There are some pretty interesting accounts of people going in and buying 80 pairs of shoes, while there was nothing left for the little fashionistas that just wanted one pair of rainboots. Sad.
But don't worry, you can still get Mossoni for Targets collection online at Ebay, apprently there are over 24,000 listings for it! But forget the whole concept of "affordablility" here because those that crashed Targets website and cleared the racks are charging 4 times what Target was charging! I don't know about you, but this, for one, seems crazy and for two, it just doesn't seem fair that people can do this. Would the word extortion fit here? Maybe not but is seems pretty sketchy. Well, while the average consumer might not be very happy about all this, I bet Target and Missoni are feeling pretty good, even with a couple hiccups.